Keyword research is the process of finding and analysing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy. How to Research Keywords for Your SEO Strategy
Step 1: Make a list of important, relevant topics based on what you know about your business. Think about the topics you want to rank for in terms of generic buckets. You’ll come up with about 5-10 topic buckets you think are important to your business, and then you’ll use those topic buckets to help come up with some specific keywords later in the process.
Step 2: Fill in those topic buckets with keywords. Now that you have a few topic buckets you want to focus on, it’s time to identify some keywords that fall into those buckets.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords. Step 6: Use the Google Adwords Keyword Planner to cut down your keyword list.