Valentine’s Day is the perfect time to use email marketing to strengthen your relationship with your subscribers and help them find what they’re looking for.
CAPTURE YOUR CUSTOMERS’ HEARTS AND KEEP THEM COMING BACK WITH THESE QUICK TIPS FROM CAMPAIGNER.
Make recipients fall in love with your offer
Making the right offer is crucial for your email marketing ROI. Think about the most suitable products and services a person would like to receive on that special once-in-a-year day.
If you are a service-based company you can offer free downloads or a one month free trial.
CREATE BRAND BUZZ
Link your email campaigns to social channels with an entertaining #hashtag. Invite your customers to tweet or share photos on Instagram or other social platforms with your products or using your service. The hashtag will allow you to view the posts.
As an incentive you can announce a contest to drive engagement around your brand on social. One winner could walk away with a gift from your business!
SEND A VALENTINE
Not sure what to send? Keep it simple; consider sending your subscribers their very own valentine with a special treat such as a 10% off coupon, free download or free shipping. Show customers that you know and care about them and they will continue to return.