Following are the best and proven strategies which will help the marketer to drive more site visitors to the website
Focus on collecting emails.
There’s a saying in the digital marketing world, the money is in the list. They’re talking about their email list. The bigger your email list the more people you’re gonna convert into customers. ‘Cause think of it this way if someone comes to your website, they subscribe to your email list, they are already making a commitment to follow you, to follow your business. They’re gonna build that relationship and as you build that relationship you can send them emails about offers, your products, your services and you’ll notice a percentage of your email list will convert into customers. For e.g tools like hellobar will help you to collect email ids.
Optimize your site for conversion
AB testing is the best ROI generation from your marketing spent, yet very few companies spend any energy on AB testing. And there’s a lot of tools that you can use, from Crazyegg to Optimizely to Hotjar to VWO. And what these tools like Crazyegg do is they show you where people click and where they don’t. They show you how far people are scrolling down your page and they make it very easy to run AB test. The reason you wanna use these tools are, it’ll show you hey this area of your website is really confusing. You need to change that, because if you don’t change it you’re not gonna get sales.
Write Quality Content
instead of focusing on quantity because there’s over a billion blogs on the internet now, with Tumblr and WordPress and Medium, focus and writing high quality posts. Something that’s fresh, something that people haven’t seen before. When you do that you’re more likely to get social shares and you’re more likely to get traffic, linkbacks and higher rankings on Google. Now when you write this end up blog post, make sure you link out a handful of times to other places that you’re citing the source or other competitors or other people within your space that are helping you make your case for whatever you’re writing. And when you link out to those sites, make sure you email them when you publish that blog post.
Build Push Notification
Using tools like subscribers.com you can make it super simple for people to subscribe. When they subscribe you can create a drip feed within subscribers.