Most people think SEO is about building the backlinks, doing these on-page SEO tactics, and all the advice that I’m telling you and other experts are telling you.
But the issue is, if you’re not leveraging the other things that people aren’t talking about that Google is really focusing on, especially in the future, you’re not going to do well.
If you built a brand you’re going to be better off. You’re hearing about fake new all over the web. It’s not just a problem with Facebook. It’s a problem with Google and every social site out there as well. So they wanna focus on the good quality content. The good sites that aren’t pushing out this junk that’s duping people.
If you use Google Trends and you type in your brand name versus any of the other competitors, you’ll see how popular your brand is. In essence, Google is giving you the free tool that’ll show you if your brand is going up and to the right, is flat, or is going down.
If you’re user experience sucks, people go to your site, they bounce back because they don’t find what they’re looking for. You’re not going to rank well in the long run. Google’s using what they call user metrics. Time on site, dwell time, are people hitting the back button right when they come to your site. Is it a lot of pages views per visitor?
If users aren’t happy with the experience on your website, you’re not going to do well.
So don’t just think about SEO’s, optimize your site, building links, writing amazing content. You also need a good product and a good service. Having a good product and service helps with the user experience.
People like Dropbox and Slack, companies like that, have done well not because of their SEO first. Even Airbnb, not because of their SEO first. They’ve all done well because they’ve tried to create the best user experience for people.
Adapting to Ever changing SEO
If you don’t adapt with technology and where the world is going, you’re going to be left behind and you’re not going to rank well in the long run. So as long as you follow those three rules, you’ll do well.
But the moment you don’t, no matter how much SEO you do, you won’t rank at the top and if you do, it’ll only be temporarily.