If you have no subscribers, who’s going to watch your videos? You could end up breaking down, boring, old, simple YouTube marketing tips, but you know what? If you have no money, you have no subscribers, they’re going to be hard, and you’re not going to get that great of results.
Take your YouTube videos
Take your YouTube videos, that you’ve created, and promote them outside of YouTube. So here’s the first strategy that we do. We go, and we take our YouTube videos, we hit up all the bloggers who write articles similar to the concepts that we’re teaching in our YouTube videos, and we ask them to embed that video within their blog post. And when we ask them to embed that video within their blog post what we found is it helps us get more views to our YouTube videos, it sends more positive signals to YouTube, and in general, our rankings start performing better.
Translate your videos
YouTube is very competitive, especially in the English language, but outside of the English language, it’s not that hard to get views. So you want to make sure you translate your video, and transcribe, into different languages. For example, this video here is in English, but my team uploads the video with subtitles in Portuguese on YouTube. They do the same with Spanish, German, and tons of other languages. By doing that we’re not only getting views in English, but we’re then getting views in all these different languages.
Leverage Existing Audience
When you release a YouTube video and you know that people would like to watch, Send out a push notification so you can get way more views. YouTube’s looking at a lot of signals, and a lot of them are external because if all these external signals show YouTube that hey, people love this content, it’s going to perform better on YouTube as well.
Google Search Console or Google Analytics
Identify the search traffic going to your website look at your most popular post. You can see these within your Google Search Console, or Google Analytics. Look at the most popular pages. See which videos you have that are the most relevant to that YouTube clip or video that you created, embed that video into your blog post. It’ll help your videos get consistent views. In addition to that, what you’ll find is it’ll also keep people on your website longer, which will also help improve your ranking. So it’s a win, win. Not only are you getting more YouTube views, but people are staying on your site longer. Which helps improve your user metrics, which improves your overall rankings in Google.