Google is experimenting with new “Local Business Cards” in search results. That’s our term, not Google’s, but it’s a reasonable explanation of a new cards carousel test that features content from local businesses near to the top of search results.
It was first discovered by Mike Blumenthal, but I have confirmed with Google that this is indeed a test. Regional Business Cards are made on the same screen functionality as Candidate Credit cards, launched a couple of weeks ago.
Under are two screenshots that showcase local businesses engaging in the test: Healthful Choice Massage and Break free Pod Comics.
At the moment this is a real experiment involving a “few dozen” local businesses that Google approached. It’s every custom content and certainly not being sucked from Yahoo My Business or any kind of type of other feeder. It’s also noteworthy intended for the fact it signifies the first time that Google has introduced or perhaps allowed animation/GIFs on the search results page.
The format was created with mobile users in brain but it equally exhibits in PC results. Upon the desktop, Local Custom made business cards appear quickly adjacent to the ability -panel featuring that business (as in the examples previously mentioned and below). On portable it’s below the Understanding Panel equivalent.
As with the Candidate Cards, the intent is always to allow the business to communicate anything directly in search effects — content or data highlighting the business’ services or products in ways that the Knowledge Panel doesn’t quite allow. Content is likewise shareable directly from inside the carousel.
The feature could be quite significant for local SEO, but Google has obviously made no decisions about whether it will rotate Local Business Cards away more broadly or whether larger enterprises (i. elizabeth., national-local businesses or franchises) would be able to participate.