This month, Google AdWords Certification revived the AdWords search advertising exam to convey it up and coming with more current stage components and industry patterns. This is one of the Google partner tests that goes toward AdWords accreditation – AdWords fundamentals being the other.
So what as there are new most in the recent search advertising exam? We approached Google for at once over, and here's a rundown of a percentage of the new points that are currently included:
- seek promoting patterns;
- call – just advertisements;
- portable promotions (application expansion, versatile application introduces portable application commitment);
- remarketing records for pursuit promotions (RLSA);
- upgraded cost-per-click (ECPC), adaptable offer system;
- Closeout bits of knowledge, paid and natural report, portions;
- cross gadget transformation; and
- opposition tab.
The configuration hasn't changed. There are still 100 inquiries and a 120-minute time limit, and to pass, score you'll require a of no less than 80 percent.
The study aide and refresher guide have both been overhauled to incorporate the new exam content, so never fear in case you're coming up for reestablishment or wanting to take the exam interestingly.