Google Adsense (CCPA) How the California Consumer Privacy Act affects you

Google Adsense CCPA - California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) is a data privacy law that may require you to give California residents the choice to opt out of the sale of their personal information.

Google has a long history of taking a user-first approach in everything we do. As a part of our commitment to users, we do not sell personal information and we give users transparency and control over their ad experiences via My Account and several other features to help you manage your account. Per our Personalized advertising policy, we don’t use sensitive information to personalize ads. We also invest in initiatives such as the Coalition for Better Ads, the Google News Initiative, and ads.txt in order to support a healthy, sustainable ads ecosystem.

About the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes various rights for California state residents. The law applies to companies that do business in California and meet one of several criteria related to revenue, data processing, and other factors. CCPA requires giving residents the right to opt out of the “sale” of their “personal information” (as the law defines those terms), with the opt-out offered via a prominent “Do Not Sell My Personal Information” link on the “selling” party’s homepage. CCPA does recognize certain exceptions to the definition of “sale,” such that not all transfers of personal information are “sales.” For example, transferring personal information to a “service provider” under the law is not a sale.

Starting July 1st , you can select from Google and its advertising partners to determine who can monetize bid requests as part of your California Consumer Privacy Act (CCPA) settings.

Restricted data processing

You can choose from two options for users that Google determines are in California. If you want to continue to show personalized ads, tell us the partners that you want to monetize your ads with below. By default, data processing isn’t restricted and personalized ads will continue to show.

Select advertising partners

Select advertising partners that can monetize ad requests for users that Google determines are in California, US. Advertising partners include Authorized Buyers and Google demand. When you choose advertising partners, ad requests are sent to them and they can compete for ad inventory.

Manage restricted data processing via ad requests

If you don’t restrict data processing across your account, you can restrict data processing at an ad request level.

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