SEO techniques to help you get more site visibility and traffic to your website.
Blogging drives a ton of traffic. As we know that, Google loves content, as they say, content is king. But here’s the thing, there’s over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won’t work. Regurgitating the same information over and over again won’t produce results in 2019. What you need to do is create a new unique spin. You have to write about fresh stuff that people haven’t seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can’t even do that, once a month, Surely you gonna get a ton of social shares, and backlinks to your site.
BUILD A BRAND:
There’s a lot of sites out there creating fake news, and Google hates that. They’re looking for brand signals, and if you’re wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you’ll see how you’re doing. The reason they wanna rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you’re less likely to create crap content or write fake news.
Link building is harder than ever. Everyone’s hitting up these sites for links. Yes, there’s over a billion blogs, but because there’s so many sites out there, everyone’s getting hit up more and more for links.
Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. As we know people have 4G and 5G phones, just because they have fast ones doesn’t mean they’re in an area with really strong reception, so that could mean your website loads really, really slow. Use Google Page Speed, it’ll show you what you need to fix to load faster in Google’s eyes.
Voice search is becoming more and more popular. By 2020 over 50% of the people will be using voice search. So you wanna make sure with your website and your content, ’cause that’s typically what’s gonna rank for voice search, you’re answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you’re gonna rank.
UPDATE YOUR CONTENT
Google’s tired of ranking old, outdated content. There’s over a billion blogs, so what does that mean? There’s content on everything. Whatever you’re writing on, the chances are, there’s 50 other articles similar to that. If you wanna do better, write new and fresh content. It’ll help ensure that you continue to rank high on Google.