Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance. Benefits of Responsive search Ads:
1. Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
2. Save time by providing multiple headlines and description options, then let Google Ads show the most relevant combinations to your customers.
3. Reach more potential customers with multiple headlines and descriptions options that give your ads the opportunity to compete in more auctions and match more queries.
4. Increase ad group performance by attracting more clicks and conversions that your existing text ads aren’t capturing because responsive search ads help you compete in more auctions.