Keyword research is the process of finding and analysing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy. How to Research Keywords for Your SEO Strategy Step 1: Make a list of important, Read More
Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. (In mathematical terms: CTR = Clicks/Impressions.) Click-through rate is the percentage of impressions that resulted in a click. If your PPC ad Read More
The Keywords Everywhere Chrome extension & Firefox add-on are going paid starting Oct 1, 2019 after being free for four years. In late 2015, we created Keywords Everywhere with the idea of providing value to thousands of users by being a browser extension that gives you keywords data exactly where you need it the most. Read More
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best. By adapting your ad’s content to more closely match Read More
The Performance report helps webmasters and site owners better understand how their site performs on Google search, and answer questions such as: General stats: How much traffic did my site get from Search and Discover? Search queries: What are my site’s top and trending search queries? Top content: What are my site’s most successful pages on Google Read More
Facebook acquires CTRL-Labs, which is developing software and a wristband that measures neuron activity in a human’s arm. The band will translate impulses into signals a device can comprehend, so that thoughts prompt actions on computers and devices, rather than mouse clicks or button presses. Facebook on Monday said it had made a deal to buy Read More
Writing an effective copy for your posts is the foundation of growth for your social media growth. Here a list that can help you write better copy for Social Media. 1. Know your target audience Take the opinions & feedback from your audience to understand their interests. Write your copy according to their interest & Read More
What are on page Ranking Factors for Seo? 1. Content of Page: The content of a page plays a vital role in search ranking. Good content helps drive more traffic to a website. Good content must supply a demand and must be linkable. 2. Title Tag: A title tag is an HTML element that specifies Read More
You must have come across different ways through which scamsters try to fool people and steal their hard-earned money. Some of these popular methods include sending fake SMS or emails. But, you would be surprised that even a simple Google Search can make you lose money. Well, this type of fraud has its links with Read More
In some cases a website page can be reached by using more than one URL. In such cases, Google attempts to decide the best URL to show in search result and to use in different ways. In such case Google this the “Canonical URL.” There are ways site owners can determine what should be the Read More
