Over the past six months I’ve really been dialing in my social media efforts for minimal time effort and maximum output. Thankfully, there are a few tools and strategies I’ve found that help automate social media so I can focus on growing my business. If that sounds like a plan, then give these seven techniques a try.
1. Social media automation software and apps
The easiest way to automate social media is by using automation software and apps. These include Hootsuite, Buffer, SproutSocial, HubSpot, Social Oomph and Social Flow. Each tool may have unique features of their own, but essentially they all allow you to schedule social media posts in advance and monitor your accounts when someone mentions your brand or leaves a comment.
If you’re just starting out, select just one tool and experiment with it by scheduling a couple of updates. I personally use Buffer and really like it. Most of the tools above have apps so that you can stay up-to-date with your social media accounts while on the go.
I also like using Brand24 to find out who is talking about my company online. This is a social listening tool that shows me every person that mentions my brand both on social media or a blog post. They don’t do any social posting but the social listening feature is amazing. You can then acknowledge these mentions and thank people publicly.
2. Fill in the gaps
Automation tools like Hootsuite can be a real timesaver. But, you can take that automation to the next level by using tools like Zapier and IFTTT. Basically, these resources make it possible for apps, systems and websites to talk to each other. For example, you could create a “zap” that automatically posts new WordPress posts into your Facebook page.
IFTTT gives you the ability to create “recipes” so that you can sync your online profiles or Google Calendar with social media so that you never forget a birthday. The possibilities are endless. Check out this Buffer post to help you get started with IFTTT.
3. Sync your blog
You’ve worked pretty hard on that blog post or creating that infographic. Why not ensure that it’s going to be seen by your friends and followers on social media? If you use WordPress, this is pretty easy to do since there are more than enough plugins that allow you to add social share buttons onto your page or automatically post on social media whenever you publish a new article.
4. Reuse evergreen substance
Unless you actually began a web journal a week ago, there’s a decent risk that you have some old blog entries in your files. While it wouldn’t bode well to share an article that talked about the most sultry promoting patterns of 2010, you could share evergreen substance.
Evergreen substance is immortal substance that is still important. You could experience your documents, or you could likewise utilize a WordPress module like Revive Old Posts to streamline the procedure. There is likewise an executioner device that I utilize called MeetEdgar that permits you to distribute a post and afterward consequently reuse your top posts a few times on a timetable.
5. Tweet different times
While you would prefer not to be the individual who is flooding your fans’ encourages with the same connection to an as of late distributed article, there’s additionally no tenet saying that you can’t post that numerous times. Actually, the best Twitter clients tweet 3 times each day. Regardless of the fact that you just convey the same substance, you’re expanding your odds of it getting saw by an alternate group of onlookers.
In the event that you take a gander at your crowd and become more acquainted with them you’ll see that they are from everywhere throughout the world. This implies at whatever point you tweet, you’ll have adherents on the web. I get a kick out of the chance to setup a calendar for tweeting a few times each day at particular times. I then go online and locate the best substance (for the most part motivational quotes as they do super well as should be obvious from my Twitter stream) and timetable them out over the coming months. This permits me to burn through a few hours once at regular intervals discovering great quotes. Remember that you can simply present something imperative on online networking at whatever point you need. This is simply booking out so when you get occupied, you don’t look latent.
6. Minister substance
Online networking isn’t just about sharing substance that you’ve made. It’s likewise about sharing other individuals’ substance. Thankfully, curating is less demanding than any time in recent memory with the assistance of those computerization devices that you’ve been utilizing. For instance, Hootsuite gives you the alternative to find recommended content that you’re keen on in view of watchwords. Cradle permits you to make a posting plan in light of redesigns from inside of your system.
Newsfeeds like Feedly, dlvr.it and Scoop.it can likewise be utilized to minister and share significant substance. In any case, on the off chance that you require a more hearty substance curation device, there’s no preferable alternative over Curata.
7. Concentrate on one undertaking when you have down time
At long last, you need to understand that you can’t robotize 100% of your online networking action and have it be precisely what a fantasy record would resemble. In the event that you need to have an immense solid after, computerization won’t guarantee this. There should be minutes when you have a genuine association with clients, fans or supporters. What’s more, trust me, individuals can without much of a stretch notification when a record is essentially a robot. Rather than getting overpowered, concentrate on fulfilling one undertaking at whatever point you have some down time.
This could be anything from reacting to or leaving remarks, specifically sharing redesigns or invigorating your profile. You don’t inexorably need to do this at regular intervals, yet have a go at finding a tad bit of time every day or every week to give your record a human touch. I find that the more individual touch I give my record the all the more genuine I am to my devotees. This picks up their trust and with their trust you can have an all the more capable effect on the web.