IT’S CHRISTMAAA… Hold up, hold up. While Christmas may be a little while off yet for many people, for some, this is not the case. For many businesses, the entire year is focused on the festive season, and SEO is no different. As soon as the Christmas ends, you only have 12 months until there’s another one, so making sure everything is planned and prepped in time is essential. There’s no need to wish it was Christmas every day because you are very much living the dream (or nightmare depending on your level of humbug-ness!) The world of SEO moves fast, so what you did last year will not be enough to keep you on top. Here are 10 wonderful tips on how to do Christmas in 2017.
1. Be Creative with Keywords
The relationship between keywords and Google’s algorithm has become more complex in recent years, but that shouldn’t stop you from believing they are any less relevant. Keywords are still important in SEO, but now it is more about the actual content itself, and the quality of it which really matters. Google AdWords will help you find your keywords, then all you need to do is ensure that high-quality content (in the style of a blog or other means) maximises these. Google will then crawl your site, and subsequently pick it up, receiving a higher ranking on SERPs.
2. Be Descriptive, Competition is Fierce
You need to get noticed, so make sure that you have a USP included in your meta-description. Keyword perks that people will be searching for should be included within. Christmas is the season of delivery, and we’re all a sucker for deals. If you offer free delivery, or a discount if the gran total reaches a certain amount, then make sure you include this in your meta-description to help your ranking and traffic opportunities. Alongside this, push it on your Social Media platforms and make sure to be transparent with the deals you offer.
3. Advance and Update Old Content
Taking a gander at which of your pages positioned well on Google Analytics from Christmas’ past will feature where you have to enhance, and what strategies to convey forward. On the off chance that you have a blog entry that was significant to a particular occasion or date that you never again need individuals to visit, yet it positions exceedingly, at that point look at and discover why it is as yet positioning. After, you would then be able to check whether any of these positioning variables can be executed to some other bits of substance on your site. (On the off chance that you are finding that none of your pages are positioning exceedingly and you’re uncertain of how to execute nearby streamlining, look at our guide.)
4. Get your Google My Business Profile Sorted
Getting yourself on Google My Business can give clients more data on SERPs while hunting down your organization, and it is anything but difficult to set up. Google My Business is a piece of your Google profile, and it has everything from your site to your address and telephone number. Google My Business additionally includes posts that keep going for seven days. This is awesome for items, occasions, aides, whitepapers thus significantly more. We get a kick out of the chance to add UTM following to the URLs we include into our Google My Business posts, as it causes us track exactly how fruitful they are. Googe My Business is likewise gainful for your nearby SEO system, and with Christmas practically around the bend, that is something you ought to get arranged
5. Ensure you have Accelerated Mobile Pages
Accelerated Mobile Pages, or AMP, are web pages made specifically for mobile browsing. Instead of the usual mobile-optimised sites, AMPs are much faster at loading. This is something that is hugely important when you consider that more and more people are spending time on their phones, with Google saying 40% of searchers will abandon a web page if it takes longer than 3 seconds to load. So, the quicker the loading time on your site, the better the user experience. Christmas is the time of giving, so give your consumers the user experience they want. Don’t forget to check out the AMP Project for more information about Accelerated Mobile Pages.