The results are quite interesting. As per our survey, 23% of the respondents use Google lens search regularly followed by 30% of respondents who use it sometimes. Around 21% of the respondents haven’t used the Google lens search but are interested and 15% of the respondents have never used it. Only 11% of the respondents Read More
YouTube might be the greatest untapped resource when it comes to marketing your brand. Business owners mistakenly think video content has nothing to do with their business and offers no benefit. In reality, nothing could be further from the truth. Yes, the platform does require a little more work than simply posting an update on Read More
Producing a potential customer’s voice is simpler than it really is. You can’t just build a site and get lots of leads on the silver platter (unfortunately). Instead, you need to work hard to develop a solid SEO strategy and optimize every aspect of the lead generation process. In this article, we will introduce the most critical Read More
With the growth of digital video’s popularity, we’ll explore why brands should tap into consumer interest points and deliver key messaging through videos on social media, brand websites, and within online articles or blogs. The age of digital marketing is here, and isn’t going anywhere soon. With the onslaught of options for digital marketing tactics Read More
They say it’s impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget. They’re wrong! Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads. Step #1: Write Read More
Keyword research is the process of finding and analysing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy. How to Research Keywords for Your SEO Strategy Step 1: Make a list of important, Read More
Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. (In mathematical terms: CTR = Clicks/Impressions.) Click-through rate is the percentage of impressions that resulted in a click. If your PPC ad Read More
The Keywords Everywhere Chrome extension & Firefox add-on are going paid starting Oct 1, 2019 after being free for four years. In late 2015, we created Keywords Everywhere with the idea of providing value to thousands of users by being a browser extension that gives you keywords data exactly where you need it the most. Read More
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best. By adapting your ad’s content to more closely match Read More
The Performance report helps webmasters and site owners better understand how their site performs on Google search, and answer questions such as: General stats: How much traffic did my site get from Search and Discover? Search queries: What are my site’s top and trending search queries? Top content: What are my site’s most successful pages on Google Read More
